Hi! I'm Ori Cohen.
I'm a design leader with nearly 15 years of experience shaping UX/UI across startups, scale-ups, and global enterprises. Currently, I lead design at Jedox.com. Previously, I led design at Volkswagen, SAP, and other key players in the Tel Aviv and Berlin tech ecosystems. Also a ☕ bitter coffee lover and an ⛰️ average indoor climber.
Most of the job isn't drawing screens. It's the things around them: a team that trusts each other, a way of working that stays out of the way, and a shared sense of what good looks like. Get those right and a product can grow without falling apart. Interfaces and craft matter to me, but clarity and alignment are what last.
Over the past nearly 15 years I've shaped UX/UI across startups, scale-ups and global enterprises, working between Tel Aviv and Berlin. My path took me from hands-on design roles to leading and scaling design teams, and to working closely with product, engineering and executive leadership in complex, evolving environments.
Today I lead design at Jedox, where I helped build and grow the design organization from the ground up. My focus has been on establishing and scaling core capabilities — research, design systems and cross-functional collaboration — and embedding UX-driven, agile processes across multiple product teams. This work has supported large-scale platform initiatives, AI-driven product development, and the rollout of new strategic features such as dashboards and enterprise tools.
A central part of my role is people leadership. I invest heavily in growing autonomy and ownership within teams, mentoring designers into strong domain leads who can independently drive research, define user flows, and partner with product and engineering. I believe that sustainable scale comes from developing leaders, not from centralizing control.
My leadership style is hands-on, direct and grounded. I aim to be clear about direction and expectations, while staying close enough to the work to support quality and decision-making. Colleagues and team members often describe me as determined, supportive, and someone who knows where we are heading while creating space for others to excel.
Before Jedox I led design at companies such as Volkswagen and SAP, gaining experience in highly structured enterprise environments as well as in fast-moving product organizations. Working across different cultures and company stages shaped how I think about scale, collaboration and long-term product strategy.
At this stage I'm most interested in leadership roles where design operates as a strategic partner — shaping product direction, scaling teams and organizations, and working closely with senior leadership to drive meaningful business and user impact.
Outside of work I enjoy bitter coffee, indoor climbing (with varying success), and spending time with my family.
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I lead the UX/UI team at Jedox, an AI-first financial planning platform. I'm responsible for user experience research and for the design system, and for growing and scaling the team itself.
The work runs across the organization: I partner directly with executive leadership and with engineering, in a setup built around close collaboration rather than handover.
- Led the research, redesign and release of a modernised, multi-persona analytical FP&A platform — dashboards, modelling, integrations and end-to-end agentic AI capabilities.
- Established and scaled an internal design system for consistent, accessible UI across products, improving accessibility of cross-platform components by 40%.
- Built a user research framework, qualitative and quantitative, that lifted usability benchmarks 15% year over year.
Financial review — forecast against actuals, with JedoxAI working alongside. 
The workspace home — quick starts, recent models and shared work. 
Dynatable — dimensions, measures and pivot configuration. 
Integrator — a transform flowgraph, with JedoxAI alongside it. -
I led design discovery and delivery across the process transformation suite, and the collaboration that had to hold it together across a large organization.
- Supported the release of three new suite products — dashboards, metrics libraries and AI insights — through to general availability.
- Facilitated collaboration across eight teams, keeping design scalable and consistent across product lines, and improving the processes behind it.
- Ran cross-domain UX workshops, design-thinking activities and design sprints for product discovery.
The hub — onboarding, recent changes, tasks and comments in one place. 
Process explorer — sub-processes scored against best run, insights beside them. 
Process Insights — recommendations scored against benchmarks, with Process.AI alongside. 
My Inbox — tasks, assignees and steps. -
A drawer rather than a case study. Interaction and motion studies, interface fragments I keep coming back to, and product work from further back that never got written up.
A few of them, while the writing catches up.
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Five washes of colour, each drifting on its own clock. The periods are prime numbers of seconds, so they never come back into step and the field never repeats.
Nothing here moves fast enough to notice directly. You only see that it is different from when you last looked.
